Did you ever wake up and say “I am awesome”. Has  something ever happened to you which made you feel “Awesome”? “Wolla Wicky” is an expression given to that “Awesome” feeling. For instance when Sachin hits a century we go bananas screaming, punching the air, jumping like rabbits, that is Wolla Wicky. Bunking the class together with your friends and having a crazy time,that is Wolla Wicky. When you throw back your heads to laugh wildly, that is Wolla Wicky. When we hear of huge discounts at our favourite store, that is Wolla Wicky. The excitement you get to see your first salary, that is Wolla Wicky and finally the feeling of immense happiness and excitement when you either spend that first salary on your loved ones or spend it celebrating with them that is “Wolla Wicky”. Not many of us get a chance to feel awesome every second of the day, but now you can with the Dino from our Pehli Kamai TV ad- The I am awesome “Wolla Wicky” dance.

You can watch and feel awesome here:
https://www.youtube.com/watch?v=MlBhdlXfE9Y  Go “Wolla Wicky”

In our latest TV ad, the dude became a dinosaur to earn his Pehli Kamai : https://www.youtube.com/watch?v=t4p0PrAhmp0. We  launched contests on Facebook, Twitter and Youtube to promote Pehli Kamai. On Facebook,  the fans who haven’t earned their Pehli Kamai yet were asked to upload their solo pics on our “Earn your Pehli Kamai” Facebook app. The fans had to get a minimum of 10 likes on their picture to qualify. Finally 6 contestants were shortlisted – Tejas Samant, Richard Moses, Priyanka Sharma, Aishwarya Goenka, Karan Bhargava & Shubham Dandwate. All 6 of them were invited to Mumbai where the final auditions took place.The auditions were a whole lot of fun and Tejas, Richard, Shubham were chosen as winners. They were asked to earn their Pehli Kamai just like the dude in the TV ad – by becoming a dinosaur: They were asked to wear the Dino costume & entertain the audience at Infinity mall, Malad, Mumbai. The mall event was a huge success as everyone ended up having a great time. Our 3 winners – Shubham Dandwate, Tejas Samant & Richard Moses earned their Pehli Kamai from Domino’s and also received certificates. The celebrations had just begun for them. The next day, Domino’s threw a party for all three winners  in their houses to celebrate their Pehli Kamai with their family and friends, Kyunki  party toh badi hi honi chahiye. On Twitter, the  #PehliKamai hashtag contest was  trending for 4 days. On YouTube, the comments on the TV ad which got the maximum likes were declared daily  winners. So, just like in the TV ad, many guys and girls enjoyed their Pehli Kamai thanks to Domino’s. Yeh hai rishton ka time, yeh hai celebration ka time.

Life is special and so is every experience in it but the first experience is always the most special one, “Pehla day at school”, “Pehli class fight” “Pehla pyaar” “Pehli job” and finally the most important “Pehli kamai” which can be a college internship, a baby sitting job for your neighbor or becoming a dinosaur like in our latest TVC. Watch it here  https://www.youtube.com/watch?v=t4p0PrAhmp0. The fact that makes Pehli kamai even more special is the feeling of pride when you share it with your loved ones by either buying something for them or by celebrating with them, kyunki life ki pehli kamai chahe jitni choti ho, party badi honi chahiye. No matter how big or small your “Pehli kamai” is, celebrate it with Dominos pizza mania starting at Rs44.

“Yeh hai celebration ka time, Yeh hai rishton ka time”.

Pehli Kamai, excitement, anticipation, nostalgia, sentiment, joy – so many emotions rolled into one. If you have yet to start to earn it, there’s excitement and anticipation. If you have already earned it, it’s an evergreen memory. The best part being the immense joy of sharing, of celebrating and making that special occasion memorable. Because it’s never about how much your first salary was, it’s how big the celebration became. Life ki pehli kamai chahe jitni choti ho, party badi honi chahiye. Watch Domino’s Pehli Kamai TV ad here : https://www.youtube.com/watch?v=t4p0PrAhmp0

Change is good. Change refreshes, change energizes, change adds a new spark. A change which brings in new energy, a new way to look at things, a change that strengthens. At Domino’s we embrace change. A new approach, a new energy – whether it’s in making your favourite pizzas or in delivering them. Change motivates and drives us forward withnew enthusiasm. We warmly introduce our refreshing new logo. A new energy. A new passion. Yeh hai ek naye rishtey ka time.

Jubilant FoodWorks Limited (JFL) has been recognized with four Indian eRetail Congress Awards 2013 held on 15th Feb. The awards recognize and facilitate achievers, innovators, suppliers, manufacturers and facilitators who have contributed significantly towards the development of eRetail in India. JFL was nominated in four categories under Digital Marketing and Online Ordering and we won in each of the four categories. We managed this amongst participation from some of known pure-play eRetailer brands such as Myntra, Jabong, mydala, Homeshop18 and Pepperfry, besides some of the well-known click & mortar brands in achieving this coveted success.

We won in the following categories :

1. Quick Service food delivery e Retailer of the year
2. Best use of Social Media
3. Best Site Optimisation and design
4. Marketing/Advertising campaign of the year
A big thank you to all our customers who embraced our presence in the digital medium with enthusiasm and great support.
Yeh hai rishton ka time, yeh hai celebration ka time !

We entered 2013 with high spirits and resolutions to oneself, it can fade away as time passes; but the love and affection of our friends and dear ones remains close to our heart. Relishing old memories and rejoicing present relations is always a pleasing experience.So, let’s try and give substantial joyful time to every human bond we share. Some things don’t need a resolution. Like, hanging out with family and friends. And catching over slices of life. Happy 2013 – ‘Yeh hai riston ka time’

The Effie Awards are marketing communications awards given yearly by Effie Worldwide, Inc, to honor the most effective marketing communications ideas. Its mission is to encourage effectiveness among the marketing communications industry through education and recognition.

Jubilant FoodWorks has been recognized with 2 Effies this year.

We have won awards under the following categories this year:

• The Gold Award in the Direct Marketing category
• The Silver Award in the Digital Marketing category

Coca Cola Golden Spoon Awards (2012) recognized and honored the brave innovative spirit of leaders in the dynamic Indian food retail industry. The selection process involved inviting entries from the nation’s leading food service and food & grocery retailers across multiple categories.

Jubilant FoodWorks has won awards in 3 different categories in the Coca Cola Golden Spoon Awards 2012 on 12 December 2012 at Mumbai.

We have been recognized under the following 3 categories:
• Best QSR Foreign – Dominos Pizza
• Best Food Service Company : JFL
• Best New Brand / Company Launched : Dunkin Donuts

In their official entries, the contenders were asked to provide data relating to their performance for the year 2011-12 across two main heads.

1) Retail presence growth
2) Business performance.

The jury for Coca Cola Golden Spoon Awards 2012 included Atul Singh, President & CEO, Coca Cola India; Siraj A Chaudhry, Chairman, Cargill Foods; Abhishek Malhotra, Partner and Vice President, Booz & Company; Amit Lohani, Convenor, Forum of Indian Food Importers, and Amitabh Taneja, Chairman and Managing Director, Images Group.

The Trust for Retailers & Retail Associates of India (TRRAIN) was formed in 2011, with the vision of empowering people in retail and works to achieve immediate and lasting change in the lives of retail associates. The awards celebrate the hard work of front line staffs who delights all the customers through their exceptional customer services

TRRAIN gave away 16 Regional awards in Dec 2012 out of which 4 awards won by Domino’s ! The 4 Regional awards were bagged by following employees of Domino’s:-

1. Mohammed Ghouse – Team Member Platinum, Manyata Tech Park, Bangalore (South Region). He won the National Level award
2. Anandamurugan S. – Team Member Platinum, Tidal Park, Chennai (South Region)
3. Sany Prakash Patel – Team Member Platinum, Bhilai (Central)
4. Bhagabati Hansda – Team Member Gold, VIP Road Puri (East)

Congratulations to all of them !