Ever since we launched the Tastiest Pan Pizza, ever, people have not been able to resist the softest, cheesiest, crunchiest, butteriest Domino’s Fresh Pan Pizza. They have been leaving the stage in the middle of a performance and even finding excuses to be disqualified in a football match.
Watch our two TV ads and you’ll know what we mean. In our first TV ad a play is going on and as soon as the actors realize that Fresh Pan Pizza has been delivered backstage, all the characters start sneaking out to enjoy the Fresh Pan Pizza. Watch it here: http://www.youtube.com/watch?v=UiIQWicqycw&list=UUUl-rHjymc7iLfpe_1dG9WA
In our second TV ad a football match is going on where the players run away from their field by purposely getting themselves kicked out or faking an injury, to enjoy the Fresh Pan Pizza. Watch it here: http://www.youtube.com/watch?v=yV9187iDPKw&list=UUUl-rHjymc7iLfpe_1dG9WA
The Play TV ad was voted Top TV ad in Nov 2013 according to the Top of the Mind Ad Survey by Mint newspaper.
We launched Fresh Pan Pizza Best Excuse Awards on our Facebook fan page. Fans were given situations where they had to come up with wacky and fun excuses. The person with the best excuse won the Best Excuse Badge and won Domino’s vouchers. Their enthusiastic response proved that Domino’s Fresh Pan Pizza is the Tastiest Pan Pizza. Ever!
Some of the situations that we gave our fans were:
Our winners for the Best Excuse award: