The new Lebanese Rolls, yet another innovative product by Domino’s are juicy rolls wrapped in a soft crust with a delicious Lebanese seasoning sprinkled on it which gives you a “Chatakedaar taste” and leaves you wanting for more. It is available in both veg and non veg flavours.
The TV ad with campaign line ‘Yeh Chatakedaar, banaye company mazedaar’ brings alive the fun with Spicy Lebanese Rolls and Chatakedar Company of friends.
Watch our ads at https://www.youtube.com/watch?v=ZxKPReZ3Cjw
To highlight the “Chatakedaar” energy of Lebanese Rolls we came up with“Complete this proverb in a Chatekedaar way” initiative on Facebook
For which people responded with the following:
Namrata Sharma ………….that ends in having my lebanese rolls all by myself!
Tripti Prem Baweja All’s well that’s chatekdaar and mazedaar just like the new Domino’s Lebanese Rolls.
On Twitter we launched #ChatakedaarDialogues contest which got a great response and was trending no.2 in India.
Some of our fun questions from the contest were :
#ChatakedaarDialogues ‘Apun ka fatka, char sau chalis ka jhatka’ Who said this & in which film ?
#ChatakedaarDialogues Q7.’Tumhara pyaar na ho gaya..UPSC ka exam ho gaya. 10 saal se paas hi nai ho raha’ Who said this & in which film ?
This is what our fans had to say:
And the fun continued with many other brands using the hashtag too.