Pehli Kamai initiatives

Posted by Domino's India I April 26th, 2013

In our latest TV ad, the dude became a dinosaur to earn his Pehli Kamai : https://www.youtube.com/watch?v=t4p0PrAhmp0. We  launched contests on Facebook, Twitter and Youtube to promote Pehli Kamai. On Facebook,  the fans who haven’t earned their Pehli Kamai yet were asked to upload their solo pics on our “Earn your Pehli Kamai” Facebook app. The fans had to get a minimum of 10 likes on their picture to qualify. Finally 6 contestants were shortlisted – Tejas Samant, Richard Moses, Priyanka Sharma, Aishwarya Goenka, Karan Bhargava & Shubham Dandwate. All 6 of them were invited to Mumbai where the final auditions took place.The auditions were a whole lot of fun and Tejas, Richard, Shubham were chosen as winners. They were asked to earn their Pehli Kamai just like the dude in the TV ad – by becoming a dinosaur: They were asked to wear the Dino costume & entertain the audience at Infinity mall, Malad, Mumbai. The mall event was a huge success as everyone ended up having a great time. Our 3 winners – Shubham Dandwate, Tejas Samant & Richard Moses earned their Pehli Kamai from Domino’s and also received certificates. The celebrations had just begun for them. The next day, Domino’s threw a party for all three winners  in their houses to celebrate their Pehli Kamai with their family and friends, Kyunki  party toh badi hi honi chahiye. On Twitter, the  #PehliKamai hashtag contest was  trending for 4 days. On YouTube, the comments on the TV ad which got the maximum likes were declared daily  winners. So, just like in the TV ad, many guys and girls enjoyed their Pehli Kamai thanks to Domino’s. Yeh hai rishton ka time, yeh hai celebration ka time.

 

 

 

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36 Comments »

  1. dominos service is very good for delivery but very very poor for dine. it takes 30mins for delivery and 40mins to dine.so unfortunately
    a family can not dine in dominos.

    Comment by BHARAT GARG — May 17, 2013 @ 2:46 pm

  2. This is most pathetic service that has been dished out again and again…Can you guys believe that repeatedly 7 times, these guys have delivered the Pizza after an hour….I earn well enough not to want a Free Pizza for late delivery…But someone should look at the HSR Layout Store’s Delivery system GROUND FLOOR, # 1573, SECTOR 1(AGARA), HSR LAYOUT,,BANGALORE – 560102. For last 5 months I did not order from Dominos because of this. Been one hour since ordering, still waiting for the Pizza. Order Date/Time 5/18/2013 5:27:28 PM
    Form of Payment credit
    Order No 147
    1 Medium Chicken Golden.. 410
    1 Red Pasta Italiano Non-Veg 110
    1 Nutty Choco Lava Cake 70
    2 Coke Mobile 70
    Sub Total 660
    Tax (S.T + VAT) 114.72

    Comment by Dhiman — May 18, 2013 @ 6:25 pm

  3. The same pathetic service in RBI layout branch at last i have to cancel the order 10.45 pm

    Store Name R.B.I LAYOUT, J.P.NAGA
    Store Address 471, DATTA COMPLEX, Puttenahalli Main Road, R.B.I Layout, J.P. Nagar 7th Phase, Near Brigade Millenium Apartment, Bangalore- Pin 560078
    Order Date/Time 5/20/2013 9:30:29 PM
    Form of Payment cash
    Order No 134

    Comment by KK Pattanaik — May 20, 2013 @ 10:46 pm

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    Comment by preferred tourist spots — July 18, 2013 @ 1:50 pm

  5. We have been eaten pizza since a long time bt now it seems you people are losing interest serving the quality of pizza served before.its gives me a disgusting feeling the way I received your cheese burst pizza tday..it was pathetic and downmarket…my bill number is 408 ..the cheese burst was chesseless and it tasted yak with no proper vegetables and toppings..we paid rs 668 in total but now next time will think trice before spending money on ur pizza.my dinner came lastly at 11.55pm with not so impressive one ..thanks for all ur sevisec served befor will never make a mistake again to have your pathetic pizzas…

    Comment by Sahil — July 20, 2013 @ 1:55 pm

  6. Pizza received today were not packed properly. it sticked completely to the carton & this was observed with 3 such cartons delivered. Service is becoming poor day by day. we shall never order again.

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