Everyone who has watched the Uttarakhand natural disaster unfold on TV has been shocked at the magnitude of the destruction and the loss of lives. Besides rescuing the stranded tourists, the primary focus is now on rehabilitation of the local people. Jubilant Foodworks Ltd launched the ‘Sahyog’ initiative last week, among its employees. This was a two-fold drive. Employees graciously contributed part of their salary and the total collection was matched by an equal contribution from Jubilant Foodworks Ltd. Employees also contributed non-perishable food items like rice, pulses and biscuits. The collected material is now being delivered through an NGO to the rehabilitation camps in Uttarakhand. Our prayers are with all those affected by this disaster of unparalleled magnitude.