Fresh Pan Pizza

Posted by Domino's India I December 10th, 2013

This year has been truly delicious for Domino’s fans. We introduced new and innovative products like Lebanese Rolls and Calzone Pockets to the menu and your feedback has been overwhelming. Now, Dominos doesn’t just stop at that, we are tenaciously dedicated to step up our game and are doing so with our new addition- the Fresh Pan Pizza which is determined to take your pizza experience to a whole new level.

You have inspired us to make our latest offering, Fresh Pan Pizza, to be the Tastiest Pan Pizza. Ever.  Inspired us to create a soft, buttery crust that takes just seconds to melt in your mouth. Inspired us to create a buttery aroma which is the key to bring everyone closer, as you open the box. Inspired us to make a  pizza with a crunch. Now that’s music to the ears. Inspired us to make a pizza fresh like the morning sun, made only when you order it. Inspired us to add  extra cheese for wider smiles. Perfect for a group picture. Inspired us to make a unique, specially designed delivery box that captures all the new elements involved.

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No wonder, over 1 million people have already thoroughly enjoyed the Fresh Pan Pizza. So what are you waiting for? Enjoy the Tastiest Pan Pizza. Ever. Today.

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“DOT hai toh HOT hai”

Posted by Domino's India I December 10th, 2013

On 3rd December Delhites were all set to vote in the state elections. To make the event delicious and memorable, Domino’s Pizza and Radio Mirchi partnered each other for a unique promotion- “DOT hai toh HOT hai”. People who voted on that day were in for a special treat. All they had to do was to upload a pic of themselves showing their voting finger on the Domino’s Facebook Fanpage wall. Every hour the first 10 people who uploaded their pics were winners of the hour. Each one received a Domino’s voucher worth Rs 500. People of all age groups participated enthusiastically.

Delhites enjoyed Domino’s Pizza while voting for their favorite leader.

Even though the activity was purely confined to Facebook, some of our Twitter followers also appreciated the effort.

 

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Calzone Pockets

Posted by Domino's India I December 5th, 2013

Calzone pockets are the recent juicy and spicy addition in the delicious yet diverse menu of Domino’s. Calzone Pockets are prepared with the freshest of ingredients, zesty tomato, chilly sauce, delicious stuffings and seasoned cheese.

Every bite gives you an exotic taste of flavours of the brilliantly put together ingredients and perfect seasoning. It is available in both Veg and Non Veg.

Like every other Domino’s TVC which revolves around relationships, the Calzone Pockets TVC focuses on making your relationship Juicier and Spicier with your partner. It revolves around the idea Rishto ko phirse thoda spicy thoda juicy banate hain’

Watch it here: http://www.youtube.com/watch?v=kVF0XdOJUP8

On Social Media platform we took the TVC to a next level by not only promoting Calzone Pockets but also promoting the core idea behind the TVC i.e. bringing flavor and fun back into your relationship.

We started off by showcasing the teasers saying: The juice and spice in your relationship. Coming back soon.

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 Next step was to reveal the product & the TVCs on the Domino’s India Facebook Fan page.

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Once the fans were aware of the Product and the idea behind it we launched the 1st initiative of our Campaign, which was sharing Juicy and Spicy Shayari.

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In the 2nd Initiative we shared RelationTips with the fans on Domino’s India Facebook Fanpage to revive their Juicy and Spicy Relationship with their partners.

 Picture9 Picture8In the second phase of the 2nd Initiative, fans were asked to complete the quote. The wittiest reply won a Domino’s voucher.

Picture10Our third initiative was the ‘Relatoscope’ Contest, wherein the fan had to upload their picture with their partner on Domino’s Pizza India Facebook wall. We started with the teaser of the contest.

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Once the contest was announced, people started uploading their pictures with their partners on our wall.

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 Every pic that was uploaded on the wall got a comment from Zodiac baba.

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Everyday 10 pictures were shortlisted on the basis of the compatibility of the couple in the picture. The picture with the maximum likes within 24 hours was announced as the winner.

On the 10th day the final shortlists were declared for the Goa trip, the criteria being the same i.e. to get maximum likes. The following were the final shortlists

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Since the competition was very close 2 winners were declared for the Goa trip.Sonia and her partner and Anubhav and his partner were Joint winners.We received 415 entries and over 10,000 likes were received on the wall.

Couples of different age group participated in the contest and made it a huge success.

Further on Twitter we launched 5 different contests with different and fun hashtags revolving around the same idea.

Contest 1: We launched #JuicySpicyRelationship  on Twitter which was trending at No2 in India and Worldwide.

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Contest 2: #ZodiacBabaKiJai which trended at No 3 in India

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Contest 3: #JuicySpicyRelationship (Part 2) which trended at No 5 in India

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Contest 4: #RelationTips which trended at No 1 in India and No 2 Worldwide

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 Contest 5: #MeraLoveSign which trended at No 1 in India

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 Some Tweets from our fans were:

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But the fact remains that our main target behind the whole campaign was achieved which was:

 Rishto ko phirse thoda spicy thoda juicy banate hain’

Kyuki Yeh hai Rishton ka time”


India ka Cheeselicious Rishta with Cricket

Posted by Domino's India I November 15th, 2013

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We all know the answer of the question when someone ask, “what our favourite sport is?”

We laugh, cry and dance while watching cricket. We worship our players. And the best part of it all is when we watch our favourite player while having our favourite Domino’s pizza.

For all those times when you snatched a bite of your favourite Domino’s Pizza from your brother, while he was glued to the TV screen, hoping for a “Six”.

For all those times you fought with your friend for the last slice during the drinks break.

And for all those times you celebrated India’s win with Choco Lava cake.

Yeh hai rishton ka time, Yeh hai Cricket ka time…

If you could share your favourite Domino’s pizza with your favourite player, who would it be?


Pehli Kamai

Posted by Domino's India I April 7th, 2013

Pehli Kamai, excitement, anticipation, nostalgia, sentiment, joy – so many emotions rolled into one. If you have yet to start to earn it, there’s excitement and anticipation. If you have already earned it, it’s an evergreen memory. The best part being the immense joy of sharing, of celebrating and making that special occasion memorable. Because it’s never about how much your first salary was, it’s how big the celebration became. Life ki pehli kamai chahe jitni choti ho, party badi honi chahiye. Watch Domino’s Pehli Kamai TV ad here : https://www.youtube.com/watch?v=t4p0PrAhmp0pk111


Jubilant FoodWorks wins Four Indian eRetail Congress Awards

Posted by Domino's India I March 14th, 2013

Jubilant FoodWorks Limited (JFL) has been recognized with four Indian eRetail Congress Awards 2013 held on 15th Feb. The awards recognize and facilitate achievers, innovators, suppliers, manufacturers and facilitators who have contributed significantly towards the development of eRetail in India. JFL was nominated in four categories under Digital Marketing and Online Ordering and we won in each of the four categories. We managed this amongst participation from some of known pure-play eRetailer brands such as Myntra, Jabong, mydala, Homeshop18 and Pepperfry, besides some of the well-known click & mortar brands in achieving this coveted success.

We won in the following categories :

1. Quick Service food delivery e Retailer of the year
2. Best use of Social Media
3. Best Site Optimisation and design
4. Marketing/Advertising campaign of the year
A big thank you to all our customers who embraced our presence in the digital medium with enthusiasm and great support.
Yeh hai rishton ka time, yeh hai celebration ka time !
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Domino’s Pizza League Contest #4

Posted by Domino's India I April 29th, 2012

Feroz Shah Kotla stadium is in which city ?

Get to win the all-new Domino’s Zesty Chicken Exotic Pizza
Winner of Contest # 3 is Varun Sampat

 

 


Indian Pizza League!

Posted by Domino's India I April 17th, 2012

It’sthat time of the year again.. when friends turn foes.. when while sitting in onecorner of the country u make that one call to your friend in another corner ofthe country.. only to flaunt the win of your team over his!! Whenconversations begin with cricket and end with cricket.. and u sit in youroffice while your mind wanders off to the stadium!

So while ur glued onto your TV screens and getting elated because one of your teamplayers scored a century or getting angry at another for missing that catch..revel in the joy of online pizza ordering at Domino’s Pizza. Because pizzas andcricket make a deadly combo! So skip cooking dinner.. order online fromdominos.. switch on your television and relax on your couch while relishingthat delicious Domino’s pizza! Let this be a season of Indian Pizza League..

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Holi Hai!!!

Posted by Domino's India I March 7th, 2012

Yes its back!! The festival of colours!! So while you plan on a silent balloon attack on ur neighbor on the right, beware coz ur neighbor on the left is chargin at u with a bucket full of red water!! And if you thought ur collection of permanent colors is wicked.. wait till u see what ur best friend has stored especially for you.. grease, eggs and tomatoes!!

Irrespective of whether you like to play it clean or dirty.. this is the time to paint the town in hues u love!! So grab a handful of that color and run after ur loved ones!! Let their faces be your canvas today! But before you do so, be sure to bathe urself in oil!!  Certain artists hate to see their paint wash off their canvas!!  Talkin of colors.. guess what looks absolutely stunning in the shades of red and blue? The Domino’s pizza ofcourse!! So this holi, while u pay heed to the never ending hunger pangs due to Bhaang.. gorge on some delicious Domino’s Pizzas!! Because.. Domino’s is on a month long discount!! 20% off the whole of march (Coupon Code: NET07) !! Now that’s one more reason why Domino’s should feature on ur Holi Menu!! This holi.. choose to drown in the Domino’s colours of red and blue!!


Let’s fall in Love.. yet again!!

Posted by Domino's India I February 5th, 2012

AAh.. its that time of the year again.. the season of red roses, hearts, chocolates, teddy bears, greeting cards!! Look around and you will spot hands being held, sweet nothings being whispered into a loved one’s ear, loving exchange of glances and eyes that speak nothing.. but the language of LOVE!! Oh it’s the season of love!! And its time to express it openly!!

Yes.. Feb 14 is still a long way to go!! But who needs a special day to tell someone you love them!! Coz love has no time, no place.. just great taste!! So grab a slice of Domino’s cheese burst pizza and use some cheesy lines to express your Love to that special someone!! Or just Order in some Domino’s, wrap your arms around your beloved and share a slice of pizza!! Because when you are in love.. Happiness knows no bounds!! And wherever there is happiness.. there must be a Khushiyon ki home delivery!! So  while you gorge on those sumptuous Domino’s pizzas, come, lets fall in love.. yet again..


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