DOMINO'S PIZZA TIMELINE
Like most corporate success stories, Domino's started out small - with just one restaurant in 1960. Now, Domino's Pizza is celebrating over forty years of delivering food, fun and innovation.
1960 Tom Monaghan and his brother James purchase "DomiNick's," a pizza restaurant in Ypsilanti, Michigan. Monaghan borrowed $500 to buy the restaurant.
1961 James trades his half of the business to Tom for a Volkswagen Beetle.
1965 Tom Monaghan is sole owner of company, and renames the business "Domino's Pizza, Inc."
1967 The first Domino's Pizza franchise restaurant opens in Ypsilanti, Michigan.
1968 Company headquarters and commissary are destroyed by fire.
1975 Amstar Corp., maker of Domino® Sugar, institutes a trademark infringement lawsuit against Domino's Pizza. In 1980, Federal court rules Domino's Pizza did not infringe on the Domino® Sugar trademark.
1983 Domino's first international restaurant opens in Winnipeg, Canada. The 1000th Domino's restaurant opens. The first Domino's restaurant opens on the Australian continent, in Queensland, Australia.
1990 Domino's Pizza signs its 1,000th franchise.
1992 Domino's rolls out Breadsticks, the company's first national non-pizza menu item.
1993 Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee.
1994 Buffalo Wings are rolled out in all U.S. restaurants.
1995 Domino's Pizza International division opens its 1,000th restaurant. First restaurant opens on African continent, in Cairo, Egypt.
1996 Domino's launches its web site on the Internet (www.dominos.com). The company reaches record sales of $2.8 billion system-wide.
1997 Domino's Pizza opens its 1,500th restaurant outside the United States, opening seven restaurants in 1 day on 5 continents consecutively. Domino's Pizza launches a campaign to update the company logo and restaurant interior with brighter colors and a newer look.
1998 Domino's Pizza founder, Tom Monaghan, announces retirement and sells the Company to Bain Capital, Inc. Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the guest's door.
1999 Dave Brandon is named Chairman and Chief Executive Officer of Domino's Pizza. Domino's Pizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenues increased 4.4% over 1998.
2000 Domino's Pizza International opens its 2,000th restaurant outside the United States. Domino's Pizza celebrates 40 years of delivering pizza and innovation to homes around the world.
2001 Domino's 7,000th restaurant opens in Brooklyn, New York. Domino's launches long-term national partnership with the Make-A-Wish Foundation®.
2002 In February 2002, Domino's Pizza acquired 82 franchised restaurants in the Phoenix, Ariz., market, making it the largest restaurant acquisition in the company's history. In August 2002, Domino's kicked delivery up a notch with the introduction of Domino's Pizza Buffalo Chicken Kickers and marked the creation of a whole new surprising category - premium chicken delivered right to the door!
2003 Domino's announces an exciting multi-year partnership by becoming the "Official Pizza of NASCAR." Domino's is named Chain of the Year by Pizza Today magazine, a leading pizza trade publication.Domino's combines two culinary classics - pizza and Philadelphia Cheese Steak - to create the all-new Domino's Philly Cheese Steak Pizza.
2004 Domino's launches Domino's Cheesy Dots, delicious round balls of dough covered in a blend of zesty melted cheeses. Domino's becomes an associate sponsor for the Drive for Diversity program, a minority driver development program designed to provide a steady pipeline of well trained and supported minority drivers for the NASCAR circuit. Domino's Pizza, Inc., the recognized world leader in pizza delivery, begins trading common stock on the New York Stock Exchange (NYSE) in July 2004, under the new ticker symbol "DPZ." Domino's announces a three-year partnership with St. Jude Children's Research Hospital. St. Jude was selected as Domino's "charity of choice" by franchisees and team members.
2005 The Domino's Pizza celebrates the completion of the three-year renovation of its World Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to the company's world headquarters since Domino's founder Tom Monaghan opened the sprawling Domino's Farms. Domino's Pizza Australia opens its 400th restaurant in Aspley, Brisbane. Domino's Pizza United Kingdom celebrates the opening of its 400th restaurant in Wadsley Bridge, Sheffield. Domino's raises $1.2 million for St. Jude Children's Research Hospital during its second annual "Thanks and Giving" campaign. Domino's Pizza efforts worldwide raise $220,000 to support southeast Asia tsunami relief efforts.Domino's Pizza launches its American Classic Cheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit reality show, "The Apprentice."
2006 Domino's celebrates the opening of its 8,000th restaurant with simultaneous celebrations of the opening of its 5,000th U.S. restaurant in Huntley, Ill., and its 3,000th international restaurant in Panama City, Panama. Domino's extends its status as the "Official Pizza of NASCAR" and the official pizza of Michigan International Speedway. Domino's raises $1.34 million for St. Jude Children's Research Hospital during its third annual "Thanks and Giving" campaign. Domino's Pizza introduces Brownie Squares - warm, delicious, bite-sized brownies delivered with a fudge dipping sauce.
2007 Domino's introduces OREO® Dessert Pizza-a thin dessert-style crust that's layered with vanilla sauce and covered with OREO® cookie crumbles and then topped with sweet icing.Domino's introduces its Veterans and Delivering the Dream franchising programs. Domino's rolls out online and mobile ordering. Domino's is ranked in the Top 10 for the ninth time in Entrepreneur magazine's annual listing of great franchise opportunities. Domino's launches its "You Got 30 Minutes" campaign with new advertising agency, Crispin Porter + Bogusky.
2008 Dominos'slaunches another food delivery industry first: Pizza Tracker. This revolutionary technology allows Domino's Pizza guest to follow the progress of their order online from the time they click the "Place Order" button or hang up the telephone until the Domino's delivery expert is knocking on their door. In an historic expansion of its menu, Domino's claims the title as the first major quick-service restaurant chain in the U.S. to deliver hot, oven-baked sandwiches. Our new Oven Baked Sandwiches come in four delicious varieties on artisan Italian bread and baked to a golden brown: Philly Cheese Steak, Chicken Bacon Ranch Chicken Parm and Italian
2009 Continuing its aggressive menu expansion, Domino's introduces a new line of pastas that include a handmade, oven-baked bowl. BreadBowl Pasta flavors include Three Cheese mac-N-Cheese, Italian Sausage Marinara, Chicken Alfredo, Chicken Carbonara and Pasta Primavera. Number one ranking in the American Guest Satisfaction Index Domino's introduces new chocolate Lava crunch Cakes,oven-baked chocolate cakes crunchy on the outside,witha warm flowing chocolate fudge inside . Domino's adds four bold new varieties to its oven baked sandwiches line Italian Sausage and peppers, Buffalo Chicken with Blue Chesse ,Sweet and Spicy Chicken Habanero and Mediterranean Veggie. In late December,Domino's announces its inspired new pizza Reinvented from the crust up,the new hand-tossed pizza features new sauce ,cheese and garlic-seasoned crust The reformulation was one of the biggest moves in the company's 50-year history, and was inspired by its toughest consumer criticts. Domino's transparent approach to talking about this bold change garnered much attention from the media and public in general ,with the press highlighting the company's open and honest treatment in it's advertising.
2010 After years of languishing near the bottom of consumer taste perception studies, Domino's proudly boasts its research-backed wins over Papa john's and Pizza Hut in a national taste test of hand-tossed pepperoni pizza, sausage pizza and extra-cheese pizza. Chairman and CEO David A.Brandon steps down as CEO effective March 7 and the Board of Director's elected J.Patrick Doyle as Brandon's successor. Brandon will be retained by the Company as a Special advisor for the remaining 2010 and continue as a non-executive Chairman of the Board. Concurrently, the University of Michigan announces Brandon will serve as its next Director of intercollegiate Athletics. Domino's opened its 9000th restaurant on March 11.