Domino’s Pizza, the market leader in the organized pizza home delivery segment, is the first food services company in India to launch Online Ordering service nationally. Online Ordering for us has already been a runaway success with 12% of the total delivery business now turned Online within a span of 1 year of launch. The project was unique in itself and became a trendsetter for the market.
With the far and wide acceptance by the customers, it’s the right time for Domino’s to add more to its remote ordering channels. Mobile phones than becomes the obviously next best choice. It is a move to make the Pizza Ordering experience more convenient, fast, friendly and on tips for growing population of mobile users in India. For a category which is impulse, small stimulus and triggers of communication can help tremendously in impacting customer’s frequency. We believe that Mobile ordering is going to be an easiest connect between consumers and Domino’s.
With 145 Million, active mobile internet users in India and 45+ million smart phone users, India is remarkably growing in mobile usage. With 3G coming in the mobile usage for browsing has grown multifolds, in fact more than 50% of the total google search is now mobile. All this sums up, to be a good reason to dive into the medium and serve a fastest way to touchbase with Domino’s.
Domino’s Mobile Apps – Features & Facts:We have built a robust yet elegant mobile ordering applications for all major platforms, like iPhone, Andriod, Symbian(J2me) and Blackberry. These apps should cover 90% to 95% of all availablemobile phones in India. These applications are a mobile face to same Remote Ordering engine that runs our Online Ordering with features loaded for selection, customization, coupon acceptance, credit payments and most important 30 Minsor Free promise.
Unique Features of Mobile Apps
1. 30 Min Delivery Guarantee Promise stands true to Mobile Ordering.
1. One time login requirement.
3. Can order anytime/anywhere. Pan India stores availability.
4. 100% of the pizzas sold on the site can be edited for customized crust, size and toppings.
5. Applicationsare built to accept coupons with their respective terms and conditions.
6. It works for iPhone, Android, BB, and all j2Me phones including Nokia devices.
7. Several payment method options likeCash on delivery, Sodexho, Debit cards, Credit cards, Netbanking, Reward points and e-vouchers are integrated.
8. Multiple ways to ease the app download
- QR code. If you have a QR code scanner you can simply scan on the page and download the app.
- The url where people needs to be send to download the app is www.dominos.co.in/apps
- They can also download the app by typing apps.dominos.co.in on their mobile browser
- The app is also available in all app stores by the name “Dominos Pizza India”
We did the soft launch in mid May’12, on national level. Applications are available in all app markets for free. Without any promotions, we hit huge response from our customers. Within a week, our iPhone app becomes second most downloaded application.
Mobile Application Launch Offer: Get 25% off only on orders placed through mobile ordering application on a min bill value Rs.350. Apply coupon code: MOBAPP25. T&C Apply